Ten years from now, blockchain will not be the relatively unknown phenomenon that it is today. By then, I believe most businesses will have adopted the technology, developed systems on the platform and taken advantage of its features. A decentralized business world isn’t too far in the future. As a matter of fact, it has its right foot in the door. Today, companies of all kinds have dipped their toes into the waters of this new technology — from banking to gaming, traveling to food transportation.
Disrupting Business And Technology People will see and understand in the future how this decentralised technology can make people’s ears ring with both uncertainty, excitement and maybe a little fear. The fear of the unknown but as we move forward, implementing this technology more, the excitement and possibilities that is available to companies is undeniable.
Blockchain technology offers a lot of positives to industries. These advantages are what businesses are capitalising on and what makes them advocates of a blockchain-based future. Lowering transaction costs by eliminating third-party middlemen have been some of the most embraced highlights of the technology. This saves companies money on unnecessary fees and even fraud. Increasing security and transparency have also been a welcome value to different industries, allowing for safer transactions while avoiding data theft.
BLOCKCHAIN MARKETING STRATEGY
While the technology has a lot of upside, helping consumers understand it takes a lot of time, money and effort. Most businesses don’t have these in abundance. Marketing a blockchain service is a tall order due to its nature and especially it’s decentralised core theme which far removed from what customers are use to in their daily monetary transaction. It has yet to reach mainstream adoption. Until the day when everything has integrated the technology, blockchain marketing will have to make use of specific strategies to boost visibility and attract user and investor attention.
Here are some tips on how to do so.
Set Up A Website Building a website is a crucial first step for any marketing campaign, and no social media page can take its place. To build a startup’s credibility, especially one about blockchain, a company needs a portal with all the important details.
The site should be able to explain the nature of the business, the industry problem it aims to resolve and its planned solution — all in an easy-to-comprehend, straight-to-the-point approach. The site design is vital and can influence people’s perception of the startup.
You can add informational videos and infographics, but just remember to keep your users and investors in mind. As this Host Advice blog post explains, “Because of the nature of the business — a labyrinth of complex concepts that rely on funding from investors believing in its cause — prospect consumers and backers need a portal where all information about the business can be found.” Highlight Your Solution This might be the most important and common marketing strategy, yet a lot still miss it.
Common marketing sense dictates that whatever you’re good at should be the first thing your consumers see. However, with blockchain’s many advantages, businesses fail to highlight the one thing that makes them better than the rest of the competition. To appeal to users and investors.
your service should answer a question and serve a solution to a problem. Whatever issue you’re resolving, that is the asset that you should focus on.
“The better you identify the problem or pain points at the outset, the better you’ll be at actually addressing that with a solution,” notes R.L. Adams, entrepreneur and founder of WanderlustWorker. Publish A Whitepaper Any credible business should be able to provide prospective consumers a comprehensive look at,
- How it conducts its Trades
- How it plans to operate
- How its service its technology to make it easier for users
All these should be explained in detail in your whitepaper. As Hubspot explains, “A white paper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.” A whitepaper should feature your business’ competitive edge. Note that only interested users and investors will read through your white paper, so don’t oversell but rather inform and educate.
Here are a few tips on writing your whitepaper:
- Present your business idea and how you intend to disrupt industry norms
- Explain your business goals and how you plan to achieve them.
- Explain how your business will be funded and how you plan to earn.
- Detail your road map and time frame.
- Include technical and legal information.
Have A Strong Presence Online We are not just talking about social media. Crypto fans aren’t just on Twitter or Facebook; they take over forums and chat rooms as well. Consider platforms like Reddit or Cryptocurrencytalk.
These online communities allow experts, geeks and even newbies to come together and share thoughts on anything and everything in the crypto and blockchain world. Encouraging intellectual discussions on such platforms will also help establish your brand as a credible authority in the field. Look into social media messaging as well. Telegram is known to be preferred by crypto fans for news updates. Kickoff A Referral Program There’s nothing more appealing than getting something in return for a few clicks.
Whether it be a one-time incentive or a commission from sales, users will be glad to do the endorsement and advertising for you. A referral program is an old strategy but is still effective in 2020 and beyond. You can offer a small incentive for tasks as simple as sharing posts about your business, to a marketing stint as big as a lifetime commission for every new customer using your business.
What makes referral programs effective is the human side to them. Studies suggest 92% of people trust recommendations made by people they know. So getting people to recommend your business for a small incentive looks like a win-win for you and for your consumers. Building a business from the ground up is never easy. With blockchain, the intricacy of the task doubles (or even triples). But it is not impossible. With the right attitude and a well-planned marketing campaign, you should be signing investors in no time.
Blockchain technology is a new way of doing business and therefore it requires you to learn the nuances of the technology. There are a number of ways you can learn this technology but most assuredly the best way is taking an online course to understand and utilise this technology for the new millennium.
Make no mistake this technology will continually grow and encompass so much more then we can envisage this early in 2020. With the advent of the Chinese Corona Virus pandemic the subsequent lock-down, this is the best time to learn this technology and get yourself ready to embrace it moving forward.
I have listed some internet site you can go to to learn and get certified for the new technology.
There are many more places that are available. For myself the first site is the best, prices a reasonable and the learning is comprehensive.